Sam Hames

Currently: “Content.”

The five Levels of Hype

https://johannesklingebiel.de/2022/01/12/hype-as-a-scale.html

I really like this commentary/breakdown on hype in the tech space. I can think of a few things that are at level 4/5 right now...

Level 1: Marketing Claims Level 2: Exaggerated Claims Level 3: Utopian Futures Level 4: Magical Thinking Level 5: Othering

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